White Castle®, America’s number one fast food hamburger chain and retail leader in frozen Sliders, and Bellisio Foods, one of the nation’s largest and most trusted frozen food companies, have announced a partnership to bring White Castle’s popular chicken rings to retail outlets across the United States
White Castle Chicken Rings are the delicious new addition to Craver Nation’s freezer aisle. White Castle Chicken Rings deliver a bold, crispy taste. Packaged in a resealable pouch, they’re ready to satisfy any craving anytime.
“We are thrilled to support the expansion of White Castle’s retail portfolio,” said Steve Young, CEO of Bellisio Foods, Inc. “As consumers turn to the frozen food aisle for new innovations and that home snacking has doubled in the past two years, now is a great time to meet consumer needs for more delicious options. »
“This partnership is accelerating the offering of one of our most sought-after restaurant menu items to retailers nationwide,” said Lynn Blashford, CMO, White Castle, “We are thrilled to give shoppers the opportunity to discover a high-quality, fun-to-eat product that revolves around the competition.”
White Castle, famous for its irresistible portfolio of sliders and sides, celebrates its 35eanniversary in retail this year. The company was the first fast food chain to introduce its retail division in 1987, and today is a category leader in Frozen Sliders, available at retailers large and small in all 50 states. White Castle chicken rings, White Castle’s latest retail innovation, are also expected to be available nationwide.
White Castle and Bellisio Foods are exploring other opportunities to expand the grocery store portfolio and hope to announce more soon.
For more information on White Castle’s retail offerings, visit whitecastle.com/grocery.
ABOUT BELLISIO FOODS
Bellisio Foods, Inc. is one of the nation’s largest and fastest growing frozen food companies, with a rich 30-year history of providing quality, innovative foods to suit tastes and fashions. life of consumers. Minneapolis-based Bellisio Foods manufactures more than 400 products spanning a wide variety of frozen food categories, including single and multiple entrees, snacks and side dishes. Bellisio markets these products under its Michelina’s, Authentic Asia and Eat! Brands, as well as licensed brands Boston Market, Atkins and Quest. The company also co-manufactures private label, retail and restaurant products. Bellisio Foods, Inc. is a subsidiary of Charoen Pokphand Foods, based in Bangkok, Thailand. For more information, visit bellisiofoods.com.
ABOUT WHITE CASTLE®
White Castle, America’s premier fast food burger chain, has been making hot, flavorful Sliders as a family business for 101 years. Based in Columbus, Ohio, White Castle began serving The Original Slider® in 1921. Today, White Castle owns and operates more than 350 restaurants dedicated to satisfying customers’ cravings morning, noon and night. Through its retail division, launched in 1987, White Castle also offers its famous dishes in the freezer aisles of grocery stores, convenience stores and club stores nationwide. White Castle’s commitment to maintaining the highest quality products extends to the company which owns and operates its own meat processing plants, bakeries and frozen food processing plants.