Thai tourism board secures new partner, invites travelers to #RediscoverThailand in 2022

BANGKOK, Jan 2 (The Nation Thailand / ANN): With the arrival of 2022, many people have started planning their vacations for the year. However, for those who can’t decide, the Tourism Authority of Thailand (TAT) has teamed up with Leica Camera to launch #RediscoverThailand.

This campaign invites people to help restore Thailand’s tourism industry by sharing photographs of attractions, locals, food, nature and “secret” getaways.

Here are some ideas:

Ban Rak Thai (Mae Aw), Mae Hong Son

This sleepy village nestled in a lush valley in northern Thailand and sitting on the edge of a reservoir is famous for its breathtaking views and cool weather. It is about 40 kilometers from Mae Hong Son town and less than one kilometer from Myanmar.

This village was founded by former Kuo Min Tang soldiers who fled the Chinese province of Yunnan after the communist seizure of power. What makes this small village unique is that the locals have retained their Yunnan traditions and identity, which is reflected in their costumes, language, architecture and cuisine.

Koh Kood, Trat

This unspoiled slice of tropical paradise in the Gulf of Thailand is the fourth largest island in the country and the southernmost in the Koh Chang Island chain.

Besides its pristine white sand beaches, Koh Kood also has beautiful waterfalls, like the 10 meter high Khlong Chao in the middle of the west coast. It’s a perfect place for city dwellers to get away from it all for a quick recharge.

Thung Wua Laen Beach, Chumphon

This little gateway to the south isn’t usually on people’s travel routes, but its unspoiled beach at Thung Wua Laen provides the perfect getaway. The pristine white sands gently descend into calm, shallow waters, giving beach lovers the perfect opportunity to soak up the sun and wallow in the warm waters.

Khaisaeng Resort, Nakhon Nayok

Located on the shores of Khlong Wang Takhrai, Khaisaeng Resort offers basic accommodation in a natural setting. The intrepid few can also pitch tents and sleep under the stars. The area is perfect if you want to sit back and admire lush surroundings while you are caressed by cool breezes.


This island in southern Thailand is not only popular among Thais, but is also a top destination for foreign travelers. Think of the long, pristine white beaches against the turquoise blue waters where you can surf or dive to explore the underwater world.

The city’s Sino-Portuguese architecture and varied cuisine offer tourists not only great photo opportunities, but also a spectacular dining experience. – The Nation Thailand / ANN

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