Thai restaurant brand announces seven-figure investment starting next week

THAI Leisure Group, the UK’s largest Thai restaurant chain, has pledged to invest £1million in its most popular Chaophraya and Thaikhun restaurants, starting with Chaophraya Newcastle and Chaophaya Glasgow, which will be completed before Christmas.

The renovations will see the existing Chaophraya and Thaikhun restaurants being revamped over the next few months, with plans to upgrade the interior and exterior of at least five of its restaurants. The local contractor, JMDA, has been appointed to work on the renovation of five sites.

This significant investment is being made to enable the brand to meet the needs of its existing customers, as well as support its ambitious growth plans. Major changes will include redesigning and modernizing the house facade and entrances, as well as the dining areas and bars of several key restaurants.

Thai Leisure Group Managing Director, Ian Leigh, said: “At Thai Leisure Group, we pride ourselves on constantly innovating and developing our offering, which is why we have remained the largest Thai restaurant chain in the UK. United. This significant investment will elevate the dining experience for customers even further, allowing customers to enjoy a greater range of Thai cuisine in a comfortable and aesthetically pleasing environment.

“We are delighted to unveil renovations underway at several of our key restaurants, and look forward to welcoming new and returning customers over the coming months.”

Each Chaophraya site will be renovated over the next 3 years, with renovations expected to begin in the coming months.

While the main priority of the company has always been to invest in its team to guarantee impeccable service and quality, the renovation of its sites is now a priority. Thai Leisure Group recently expanded its portfolio with its first Thaikhun street food buffet restaurant, Thaikhun Buffet, located at the Trafford Centre, Manchester. Additionally, the brand plans to open more Chaophraya locations over the next 5 years.

The group also has a growing presence in the delivery space, with Chaophraya and Thaikhun now on Deliveroo. This has proven to be a key revenue stream and is one of the main focuses of the company’s marketing strategy for the next 12 months.

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