Sunda New Asian plans to expand into Fulton market

It’s been a few years since restaurant and nightclub owner Billy Dec moved to Nashville, but he hasn’t given up on his hometown. Dec continues to operate Sunda New Asian in River North, positioning it as a celebrity magnet, drawing in diners like Jamie Foxx and Barbara Streisand.

But now comes the news that Dec will be opening a second Sunday in the restaurant-packed Fulton Market area. Dec will serve the same mix of Filipino, Thai, Vietnamese, Korean and Japanese dishes in the new location, slated for a spring or summer start at 333 N. Green Street, occupying the space on the ground floor of the headquarters of the prolific developer of Chicago Sterling. The Bay.

Besides Taste of the Philippines in Chicago’s French Market food court, this will be the only other restaurant in the West Loop and Fulton Market for Filipino cuisine.

Canton of Pancit
Probe

Dec says the new opening will mark the next step in his bid for national expansion. Representatives aren’t ready to reveal where Sunda might appear next, only revealing that Dec intends to bring the brand to multiple cities across the United States.

Addressing cuisines from various Asian countries, the offerings will include hits such as crab noodles with garlic, crispy spicy tuna rice and sushi, as well as a few new submissions from chef and partner Michael Morales.

Dec, which also operates a Sunda outpost in Nashville, is incorporating lessons learned during the pandemic into the design of the 8,400 square foot space, he said. Crain’s. It will include open-air spaces and a bar longer than the first restaurant, as customers have shown increased interest in cocktails and their making, and will leave room for customers who wish to stop for a drink or a drink. bite.

A white rectangular plate holds a bunch of fried lumpia

Lumpia
Probe

Sunda opened 12 years ago in River North. His beginnings catapulted Dec to local celebrity and laid the foundation for Rockit Ranch Productions, the restaurant group he co-founded with his business partner Brad Young in 2004. The partners went their amicable separation in 2018, Young clinging to Hubbard Street’s nightlife pioneer, Rockit Bar. & Grill and Dec buy out their partners’ stake in Sunda’s two outposts, the newly renovated Underground nightclub and the now closed Rockit Burger Bar in Wrigleyville.

Dec has enjoyed success and failure in the Chicago restaurant scene and has become a somewhat polarizing figure in Chicago. As a Filipino American, Sunda has taken on new importance as American-Asian voices have amplified in recent years. The menu has been revamped with more Filipino dishes, reflecting the better understanding of cuisine by the American market. This knowledge allows chefs to take more risks, offering dishes more than dishes like lumpia. Although in Tennessee, Dec has also been involved with local community groups.

Probe New Asian Fulton Market, 333 N. Green Street, scheduled to open in Spring or Summer 2022.

  • Billy Dec to open a new Sunda in the Fulton Market District [Crain’s]

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