Just weeks after its launch, India’s Sudo Foods successfully completed a seed cycle. The startup has raised funds from Java Capital and Betaplus Capital, as well as angel investors Ravi Saxena, Deep Bajaj and Ajay Garg.
Sudo is an alternative meat brand founded by former investment bankers Abhinav Chawla and Sadhika Agarwal. The startup says it will significantly expand its team after the funding round, hiring experts in food tech, food safety, culinary apps, and more.
Currently, Sudo has four products on the market — Plant-Based Chicken Samosas, Chicken Research skewers, chicken popcorn and mutton galouti. The company also plans to launch plant-based chicken burger patties in the near future.
Plant-based in India
While India has a large vegetarian population, meat alternatives are only just beginning to gain traction in the country. Due to their recent rapid spike in popularity, the Food Safety and Standards Authority of India has just put in place its first-ever vegan food regulations, defining the standards that products must meet to be labeled as vegan.
In 2019, entrepreneur Sagar N Mehta spotted the rise in Indian plant-based and cruelty-free brands and launched the Vegan Dukan e-commerce marketplace to help curate them. Like Sudo Foods, Vegan Dukan is based in Bengaluru, and it’s one of many online retailers to stock Sudo’s products, alongside BigBasket, NotFoods, and more.
“We are happy to have raised capital from investors who not only believe in us but are also very bullish on the category,” said Sudo Foods co-founder Abhinav Chawla. “With this fundraising, we intend to invest heavily in marketing and R&D, as well as expand the team and distribution network.”