Americans have returned to work with busier schedules than ever. Eating at home has become a challenge, but PlantX is coming to help American consumers eat healthier at home during the week. The Canadian vegan retailer just announced that it will expand the company’s XMeals online shopping platform across the United States. Soon, American consumers will be able to order nutritious, chef-prepared meals right to their doorstep.
XMeals (xmeals.com) offers a user-friendly and interactive selection of healthy and sustainable meals that consumers can choose from. The company intends to use the platform to build brand awareness and increase plant-based food accessibility to Americans nationwide by providing meals prepared by a team of executive chefs. , trainers and nutritionists.
“Our new XMeals website is a valuable opportunity to grow and deepen our relationships with our customers in the United States, as well as contribute to the well-being of our American community by facilitating their transition to healthier eating habits,” said PlantX CEO Lorne Rapkin. . “Beyond customer retention and satisfaction, we believe this portal will drive the company’s growth and success in the United States.”
PlantX launched the XMeals delivery service in July 2021 for Canadian-only consumers. The meal delivery service offers one-time purchase options and subscription services, which provide customers with weekly or monthly deliveries of a minimum of three meals. Customers can customize their orders with add-ons. By subscribing, customers also gain access to PlantX’s Registered Dietitian Amy Gensel’s comprehensive meal plan, available for three- or five-day programs.
PlantX brings vegan food to Americans
PlantX is already helping US consumers access healthy, eco-friendly food through its growing online platform and retail sector. Currently, the PlantX online grocery platform offers more than 10,000 plant-based products. The company also recently partnered with Amazon Marketplace to expand its customer base, allowing more customers than ever to purchase plant-based food products.
The company intends to build its vegan empire with the help of investors and ambassadors, including chef Matthew Kenney and tennis champion Venus Williams. Kenney has partnered with PlantX to expand its New Deli concept and eventually develop a specialty meal program that has yet to launch.
PlantX currently operates physical stores across North America called XMarket. Customers can browse the aisles to find plant-based products in all standard food categories. Currently, XMarket is open in Chicago, IL; Ottawa, Ontario; Toronto, On; Venice, California; and Squamish, British Columbia. The company intends to open new sites in the coming years.
Vegan delivery on the rise
Last year marked a significant year for factory delivery requests. In December, Grubhub revealed that its most-ordered food of 2021 was the Impossible Cheeseburgers, and while not 100% vegan, the meatless option took the top spot among consumers. PlantX is joined by several other vegan delivery services, including Vejii – an online plant-based delivery platform that acquired Vegan Essentials last April.
For New Yorkers, famed Eleven Madison Park launched a meal delivery service that brought fine dining to the dining room table. The three-star Michelin restaurant has designed a meal kit that helps customers eat healthier throughout the week with chef-prepared, nutritious, ready-to-eat meals.
For more plant-based events, check out The Beet’s News articles.
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