Instacart introduced a priority delivery option that will get groceries to people’s doorsteps in less than 30 minutes and give users the ability to identify the fastest slots available in their area.
“We know no two grocery stores are equal – whether it’s a bulk purchase for the week ahead or a few ingredients for tonight’s dinner.” Daniel danker, vice president of product at Instacart, said in a Press release Thursday (May 27).
He added that these latest features take into account the “many ways people shop” and also meet users’ need to make the most of their time. He also said that priority delivery puts “the express lane of groceries online for customers.”
Customers in more than 15 of America’s largest cities – including Chicago, Los Angeles, Miami, San Diego, San Francisco and Seattle – will have access to 30-minute delivery from more than 300 stores and dozens of grocery brands and of specialized stores. Instacart is also expanding 45-minute and 60-minute delivery to more customers in more cities in the United States.
Additionally, Instacart incorporates new product experiences that streamline the platform’s marketplace, allowing shoppers to find what they need from their favorite merchants and view the fastest delivery time slots. With priority delivery, users can also get real-time information about delivery windows.
The Silicon Valley startup, founded in 2012, offers same-day delivery and pickup of groceries and other essentials in the United States and Canada. The startup has partnered with more than 600 national, regional and local merchants and delivers from nearly 55,000 stores in more than 5,500 cities across North America.
In a national consumer study conducted earlier this month by PYMNTS, 17 percent of respondents indicated that they use a digital platform like Instacart for grocery shopping. Some 16% said they ordered food from the restaurant online or through third-party delivery aggregators.