Indian Farming Group Namdhari Enters Healthy Snacks Segment

Founded in 1985, the Namdhari Group started as a vegetable seed company (Namdhari Seeds) before growing fresh produce and other products (Namdhari Agro Fresh) for local and national distribution.

In 2000, she launched a supermarket chain (Namdhari’s Fresh) and an online grocery store (Simpli Namdharis) in 2018.

According to Navnath Pohkar, Deputy Director of NPD, Snacks Division at Namdhari Agro Fresh, Think Snack was a natural progression to providing “food that is safe to eat but without guilt.”

Many of our ideas have to do with a healthier lifestyle for customers. For example, when we launched salad bars in our supermarkets, it was an innovation for our city at the time..

Think Snack is kind of an evolution of that, we wanted to bring in a healthier way to snack, because not everyone wants to eat French fries and high calorie snacks.

Some of the products developed by Think Snack include vegetable and fruit chips, brown rice chips, popcorn, and makhana (lotus seeds). These are either baked, air fried, or vacuum fried, which tend to be less fatty than regular snacks.

Vacuum frying is a process of cooking food using air pressure and oil, but at a lower temperature than typical deep frying, and for a longer time.

Think Snack offers are also gluten-free, GMO-free, artificial and preservative-free. “Think Snack is our effort to create snack foods that satisfy those sudden cravings for between-meal snacks, but without making it difficult to choose between delicious and healthy.. “

The snacks will be sold at over 30 Namdhari’s Fresh stores in Bengaluru City and Simpli Namdharis. It is also in the process of being listed on e-commerce sites such as Flipkart and Amazon.

In its online and offline supermarkets, Namdhari grows some of the fresh produce in its own production centers and stocks other local and imported brand products.

New market, new opportunities

The healthy snack market in India is relatively new, unlike places like Australia, the United States or Europe.

There are a lot of opportunities now in India because of COVID-19, people are becoming more aware of their health and what they put in their diet ”, Pohkar said FoodNavigator-Asia.

While most of the healthy snacks available in India are imported, there are many other local brands that offer their own products.

Currently, with only a presence in Bangalore, the company plans to expand the supermarket business in South India.

We also plan to export to big cities like Dubai, UK and Singapore next year.”Pohkar said.

Beyond healthy snacks, the company is exploring development in other categories such as beverages.

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