BANGKOK – As Thais prepare to celebrate the Lunar New Year, a dessert shop in Bangkok is doing a roaring trade molding coconut milk jelly into pig’s heads, grilled duck, steamed chicken and other dishes often served at a traditional feast.
Dessert shop Namjai offers a $27 set of nine items of a typical treat, enticing customers with the price and the convenience of not having to prepare a large meal.
“For me, I live alone and have to go get all the dishes like pork, chicken and duck – there’s a lot to buy and it’s too hectic during this time (in the pandemic),” Naree said. Boonyakiat, who thinks the desserts will also be photographed well.
Another customer, Thanabodee Phooncharoen, said the selection was festive, although the items tasted “like any other typical coconut milk jelly”.
Namjai owner Thanapach Montraprasit said he has received an “overwhelming” number of inquiries via the store’s social media pages since it began offering the jellies this month.
On the store’s LINE mobile messaging app alone, there had been 400 to 500 requests, he said.
“I think with a high cost of living now, pork and chicken is expensive, the prices have all gone up. So people have shown more interest,” he said.
As in many countries, the cost of living in Thailand has increased, with many food items becoming more expensive.
Lunar New Year celebrations normally mean increased spending, but Thai consumer spending over the period this year could hit an 11-year low after a fresh outbreak of COVID-19, a survey by the University of the Thai Chamber of Commerce.
As well as appealing to cost-conscious shoppers, Thanapach said the desserts are also a good way to avoid leftover food during the holiday season.
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