DITP, Thai Chamber of Commerce and Koelnmesse announce plans to host THAIFEX – ANUGA ASIA, a global food and beverage trade show, on-site and virtually, May 24-28

Bangkok, Thailand – MAY 24, 2022 – The Department for the Promotion of International Trade (DITP), the Ministry of Commerce, the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) Germany, have announced the organization of THAIFEX – ANUGA ASIA on a large scale under the name of THAIFEX -ANUGA ASIA 2022 ” The Hybrid Edition.

This largest and most comprehensive international food and beverage exhibition in Asia is poised to be the ultimate connector and world-class business platform for food and beverage industry business operators to connect. meet, establish valuable business networks, create new marketing opportunities, gain new inspiration and insight into emerging F&B breakthroughs and technology.

THAIFEX-ANUGA ASIA 2022 is being held as a hands-on trade show from May 24-28, 2022 at IMPACT Muang Thong Thani and a virtual trade show at www.thaifex-vts.com. It is expected to generate a total revenue of over 10,000 million baht for the country.

Mr. Phusit Ratanakul Sereroengrit, Director General of Thailand’s Department for the Promotion of International Trade, revealed that before the outbreak of the COVID-19 pandemic, THAIFEX-ANUGA ASIA was held with great fanfare as the annual field trade exhibition. However, with the unprecedented and widespread COVID-19 pandemic last year, the organizers were prompted to adapt the format of the event to the THAIFEX – Virtual Trade Show (VTS) and to organize the Virtual – Online Business Matching (V -OBM) at www.thaifex-vts.com.

As the pandemic situation begins to improve this year, leading many countries, including Thailand, to lift strict measures and reopen to international travellers, the three organizers have therefore agreed to welcome THAIFEX-ANUGA ASIA in large as a physical show, while also organizing the THAIFEX – Virtual Trade Show on the virtual platform, to hybridize all the commercial possibilities under the name, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” under the concept Re-imagine the Future of Food & Beverage Industry.

“THAIFEX-ANUGA ASIA 2022 is destined to be Asia’s largest and most comprehensive food and beverage trade show, as well as the ultimate world-class business platform that brings together international trade operators from around the world. food and beverage industry to connect and meet their potential partners in successful business matches both on-site and virtually. Hall 5-10 IMPACT Muang Thong Thani, open to trade visitors for the 5 days Public visitors are welcome to shop and visit the exhibition booths on the last day of the trade event To ensure the safety of exhibitors and visitors visitors, all precautionary measures will be strictly adhered to and prioritized, Phusit said.

Mr. Phusit further added that after hearing that this year THAIFEX-ANUGA ASIA will be held in the field once again, Thai and international business operators have all responded positively to our invitation. Meanwhile, 58 Thai Trade Affairs offices around the world have also invited buyers and importers and the number of their attendants is expected to increase significantly. At the same time, Koelnmesse, our co-organizer, has also extended the invitation to a wider list of buyers and importers. Therefore, we are confident that this trade exhibition will achieve the goal and bring enormous success, ultimately realizing Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit’s Thai Food, World Food initiative to expand Thai food products to the global market. .

Additionally, THAIFEX-ANUGA ASIA 2022 is expected to welcome a total of 75,000 on-site visitors and over 3,500 online visitors at www.thaifex-vts.com. This event is expected to generate a total purchase order of approximately 10,000 million baht, divided into orders from the physical trade event worth 9,550 million baht and orders placed via www.thaifex-vts .com worth 450 million baht.

As for the On Ground Show, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” presents the following 11 zones, namely, Fine Food, Drinks, Sweets & Confectionery, Seafood, Meat, Frozen food, Rice, Fruits & vegetables, Coffee & Tea , catering and food technology, as well as tools/devices/equipment and various services related to the food and beverage industry. The expo also features special showcase areas for halal food, organic food, innovative food as well as selected best food products from various provinces in Thailand, following the initiative of the Deputy Prime Minister and Minister of Trade Jurin Laksanawisit for the cooperation between the provinces trade offices as a provincial seller to become the seller of the Nation. Many other highlights include the promotion of Thai tropical fruits such as durian and mangosteen which visitors can pre-order directly from farmers at the event, or the Future Food exhibition which features a showcase of Thai entrepreneurs who are becoming known and recognized internationally in the industry. .

As for the virtual trade show, THAIFEX – Virtual Trade Show (VTS) offers a unique virtual trade show experience through www.thaifex-vts.com. This ultimate platform combines Virtual Trade Fair and Virtual – Online Business Matching (V-OBM), enabling real-time virtual business matching for buyers worldwide, including China. Visitors can select the product category they are interested in, visit exhibition stands, watch videos, view 3D product catalogs, and view 360-degree 2D products that can be rotated and zoomed to read product details. label. Industry professionals can also book an appointment for online business matchmaking via chat, voice call, video call or watch product presentations from various leading exhibitors and product startups innovations through our digital live streaming platform.

Mr.Visit Limlurcha, Vice President of the Thai Chamber of Commerce and the Board of Trade of Thailand revealed that the food and beverage industry in Thailand contributes to GDP, generating around 5.5% of the country’s gross domestic product. Thailand is the 13th largest exporter of food products in the world, accounting for 2.3% of the world market, and the 4th in Asia after China, Indonesia and India. This THAIFEX-ANUGA ASIA would enable Thai business operators, both large SMEs and new entrepreneurs, to expand their products and services in the international and domestic market, providing them with the opportunity to meet potential buyers both on the field and virtually, while showcasing their innovation and creative products in response to global demands and future food trends. THAIFEX–ANUGA ASIA is therefore ready to help business operators in the F&B industry succeed and prosper.

“THAIFEX-ANUGA ASIA 2022 is so well received by domestic and international F&B business operators who are all set to showcase their quality and innovative products worldwide. Additionally, new products have been developed in response to new emerging trends as well as ever-changing market and consumer demands, such as eco-friendly packaging that can be conveniently handled to maintain both quality and consistency. product hygiene. To date, more than 722 Thai exporters, including more than 400 SMEs, have confirmed their presence as exhibitors, comprising a total of 2,085 exhibition stands. Meanwhile, we are contacted by a large number of professional visitors through various channels from Thailand and abroad to join us. All of this would make THAIFEX-ANUGA ASIA 2022 encompass a wide variety of products ranging from niche market to commodity and engage industry players at all market levels,” Mr. Visit added.

Mr. Mathias Kuepper, Managing Director of Koelnmesse, revealed that this year’s event attracted 815 international exhibitors and importers to showcase their products in a total exhibition space of 11,592 square meters, a figure that doubled from 2020. Despite stringent travel regulations in force in some countries, this increased number of international exhibitors affirms the central role of this trade show in reviving the food industry in the region. In total, overseas exhibitors and importers come from 35 countries, with the largest number of exhibitors from South Korea, followed by Vietnam, Italy, Malaysia and Turkey, many of whom are enrolled in the Hosted program Buyers. Additionally, major global companies such as Dole Asia and NTUC have confirmed their participation in the event. This demonstrates that the physical trade fair would play an extremely important role in expanding business opportunities. Meanwhile, exhibitors who cannot attend the show in person, such as China, are also showing their commitment to participate virtually. It proved that all companies yearn to be part of this mega show and did everything possible to overcome their travel restrictions.

“In the meantime, we have witnessed a new emerging trend, namely environmentally friendly products and packaging designed for sustainability. This also includes products made from plants and products with the Clean label, all of which will be showcased at this year’s THAIFEX-ANUGA ASIA, covering more than 20% of the total exhibition space. In response to the latest future food trends focused on sustainability, the organizers have partnered with Scholars of Sustenance (SOS), an international food rescue foundation to care for surplus food and ensure no food waste remains from this event. . At the end of the event, the SOS team will collect all surplus food from exhibitors and redistribute it to low-income communities, orphanages and shelters, reaching all vulnerable communities in society,” Mr. Mathias said.

For more information on THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition”, please contact the Department for the Promotion of International Trade (DITP) on 1169. Interested persons can register for the On Ground visit at www.thaifex -anuga.com and for virtual trade show on www.thaifex-vts.com

Media Contact
Company Name: Integrated Communication Co., Ltd.
Contact person: Ms. Usanee Thavornkarn
E-mail: Send an email
Call: 081 984 5500
City: bangkok
Country: Thailand
Website: www.incom.co.th

Press release distributed by ABNewswire.com

To view the original version on ABNewswire, visit: DITP, Thai Chamber of Commerce and Koelnmesse Announce Plans to Host THAIFEX – ANUGA ASIA Global Food and Beverage Expo Both On-Site and Virtually from 24 to May 28

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