DAH! THE INDIA-INSPIRED YOGURT BRAND EXPANDS ITS WINNING LASSI YOGURT SMOOTHIE RANGE

DAH! (dah-hee), The # 1 award-winning yogurt in the United States, inspired by India, will expand its line of Lassi yogurt smoothies with three new flavor profiles featuring all-new packaging. Join his signature Alphonso Mango and Plain, DAH!the new flavors of Peach With honey, Vanilla with cardamom, and strawberry with Mint, all available in a 32 oz bottle. DAH! is currently rolling out this extension nationwide. www.dahlicious.com | @dahlicious

In 2020, DAH! brought home the Golden Sofi Prize in the Yogurt & Kefir category for its Alphonso Mango Lassi 32oz yogurt smoothie.

DAH!The points of differentiation of “Inspired by India, Slow culture, True fruit, and Rich in probiotics (with 15B of probiotics per serving). “”Inspired by India“and”Slow cultureReflect ancient Indian techniques of growing yogurt at lower temperatures for longer periods of time than most, if not all, modern yogurt brands. The result is a yogurt rich in probiotics, rich in texture and intensely flavorful, excellent for digestive health. Since many top competitors do not report the actual number of probiotics, DAH! remains attached to the transparency of the enumeration of probiotics.

In introducing these three new flavors, our goal was to provide consumers with the flavors they love with a touch of DAH! Our vanilla and cardamom flavor has the smooth, creamy taste of vanilla and a hint of cardamom, one of the world’s oldest spices, native to South India. We are delighted that consumers are trying to fall in love with Lassi and unique and delicious flavor profiles inspired by India.. “

DAH! currently offers four impressive lines: Lassi, Dahi yogurt smoothie milk yogurt, non-dairy Almond yogurt and the recently introduced Oats + Almond + Coconut non-dairy yogurt. The dairy line consists of Lassi (the Hindi name for drinkable yogurt) in 32 oz bottles available in flavors including Plain, Alphonso mango, mint strawberry, cardamom vanilla and honey peach and whole milk Dahi dairy yogurt in a 32 oz jar. The non-dairy line consists of two products, both available in a 5.3 oz cup size. The first line is a Almond yogurt, offered in Plain, vanilla from Madagascar, Alphonso mango, wild strawberries and wild blueberries; the second is the new one Oats + Almond + Coconut mix offered in Blueberry Pomegranate, Strawberry Key Lime, Cherry Vanilla, Vanilla and Plain.

About Founders JD Sethi and Ajeet Burns:

DAH! founder JD Sethi was raised in Meerut, India on the elbow of a mother whose talents with ghee, turmeric and chili powder both built her love of good food and educated her palate. As her young appetite grew more demanding, she wisely taught him to make her own Lassi every morning. Having learned a lifetime of the rhythms and character of the delicious and nutritious yogurt drink, Lassi, he now produces one of the best Lassis in the world, of Leominster, Massachusetts. Plus, he applied his considerable formulation talent to non-dairy yogurts, resulting in a world-class almond-based version. While looking to expand his fledgling business, JD bumped into a fifth-generation US-born, Indian-raised, Oregon entrepreneur named Ajeet Burns. Together, their shared values ​​and mutual passions are at the heart of DAH’s meteoric rise! – the best cultured yoghurts currently available on the market.

About DAH!

DAH! (dah-hee) is the leading Indian-inspired yogurt company in North America. The company’s traditional slow cultivation process makes its product lines a leader in the yogurt category. DAH! offers dairy and non-dairy yogurts in a variety of flavors. The brand’s latest offerings include a Dahi dairy yogurt, a traditional yogurt made with whole milk, and a non-dairy blend of oats + almond + coconut. The 2020 Sofi award-winning brand won the Gold Award in the “ Yogurt & Kefir ” category for its 32 oz Alphonso Mango Lassi yogurt smoothie and the Bronze Award in the “ Plant-Based-Other Dairy ” category for his Alphonso Mango Almond yogurt. DAH’s Alphonso Mango Almond Yogurt! Also received the Spark Change 2020 NEXTY award for Best New Organic Food category. The company’s products can be found in Whole Foods, Sprouts, Market Basket, Safeway, HEB, Publix, Wegmans, Erewhon, Bristol Farms and specialty grocery stores. www.dahlicious.com | Follow @dahlicious on social media.


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