Millennials and Generation Z no longer eat to save the planet alone. Today, older consumers in the UK are more interested than ever in plant-friendly, sustainable food. A new survey has found that 54% of consumers aged 65 and over are aiming to reduce their meat consumption, indicating a significant shift in consumer behavior as more people begin to recognize the importance of meat. food that respects the planet.
To conduct the study, meat-alternative brand Dopsu surveyed 2,000 consumers across the UK to assess their relationship to meat, dairy and plant-based alternatives. The data showed that 52% of the ‘over 65’ category ate three to four meatless meals a week – a surprisingly similar number to the 57% reported by millennials. The study means that more than half of all consumers prefer flexitarian diets.
“It’s not just millennials embracing a flexitarian diet, there’s such a wide range of ages now looking to make smart trades and cut meat consumption, the over 65s are leading the way for the rest of us!” Abigail Flynn, spokesperson for Dopsu. Told Plant Based News.
Increase in flexitarians and climatarians worldwide
With international calls for sustainability efforts and the growing body of research linking good health to plant-based diets, consumers around the world have begun to embrace more plant-based diets. Despite the decline of older generations and animal agriculture giants, interest in plant-based diets continues to grow among younger and older generations. Last January, another survey found that a third of men over the age of 45 would eat more plant-based foods for the planet – a significant figure as many people have begun to change their diets with the environment in mind. .
In recent years, sustainability efforts and climate crisis warnings have inspired the spread of climatarism. The Cambridge Dictionary defines a climatarian as “a person who chooses what they eat based on what is least harmful to the environment.” Nearly 55% of consumers consider sustainability and the planet when shopping.
Older Generations See Key Health Benefits of Plants
Along with growing concerns about the climate crisis, many older consumers are driven by the health benefits of a plant-based diet. According to a study published in PLOS Journal of Medicine. The study points to the benefits of going halfway plant-based, reducing meat and dairy intake and replacing these foods with healthy, plant-based whole foods.
“Sustained dietary change can provide substantial health gains for people of all ages, both for optimized and achievable changes,” the study authors wrote in their conclusion. “Gains are significantly reduced with late initiation of changes, particularly as one approaches age 80. An increase in the consumption of legumes, whole grains, and nuts, as well as a reduction in consumption of red meat and processed meats contributed the most to these gains.
The benefits of a plant-based diet help minimize risk factors for several life-threatening or chronic diseases. Some research has shown that adopting a plant-based diet at an early age can help reduce heart disease 30 years later.
Last June, a study found that plant-based protein can significantly reduce the risk of frailty in women over 60. The study looked at the link between frailty and plant-based diets, finding that plant-based protein reduces risk by up to 42%. This study highlights that even marginal increases in plant protein, as opposed to animal protein, can help elderly victims reduce their risk and symptoms.
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