Thai food delivery app maker Robinhood turned to AWS to back up its offering, designed to provide food vendors with a low-cost alternative to existing food delivery platform operators.
The Robinhood app was created in just three months and is purportedly the first in Thailand not to charge an application fee or gross profit on small food vendors, an industry that has struggled financially during the COVID pandemic. -19.
The Robinhood service was developed by Purple Ventures Co., a subsidiary of SCB 10X – itself a holding company of Siam Commercial Bank of Thailand (SCB Group).
As part of Siam Commercial Bank’s corporate social responsibility initiative, the company stepped in to help Thai street food stalls, which are often charged up to 40% of each order, increase online deliveries. and the benefits of using the cloud.
âThe restaurant industry continues to experience unprecedented challenges,â said Srihanath Lamsam, CEO of Purple Ventures. âBy developing Robinhood as a food delivery app that food stall owners can operate, Purple Ventures is helping food stall vendors, who would normally rely on foot traffic, to continue selling during the pandemic, when customers order meals online rather than walking. stalls.
âBy not charging an application fee or gross profit, Purple Ventures makes it affordable for food stall vendors to list their meal options on the app.
“AWS allows us to cost-effectively scale our technology infrastructure as we grow, which supports our plans to integrate more delivery people and restaurants in Bangkok and expand to other cities.” to support even more small food vendors across the country, âhe added.
Broadly speaking, the app has leveraged AWS’s portfolio of cloud services including container, database, compute, and machine learning to support restaurants, drivers, and customers in Bangkok since its launch in October 2020.
The Robinhood app and underlying platform were built using Amazon Elastic Kubernetes Service (Amazon EKS), which provides the flexibility to start, run, and scale Kubernetes container applications in the cloud. .
In the development process, readily available merchant, customer, user and transaction services have been integrated as the container building blocks of Robinhood, reducing application development time and costs.
The Robinhood service also uses Amazon Aurora MySQL, a relational database built for the cloud, to process up to 3,000 food orders per minute.
Additionally, using AWS Batch, Robinhood can run hundreds of thousands of batch compute jobs in the cloud, which would improve the customer experience by quickly processing user requests.
In addition, Robinhood uses Amazon SageMaker, a fully managed service for building, training, and deploying machine learning models, to provide personalized restaurant recommendations to over 926,000 customers.
According to Conor McNamara, Managing Director of AWS ASEAN, by leveraging AWS’s portfolio of cloud services to develop new offerings, Purple Ventures is helping tens of thousands of food stalls grow their customer base through Robinhood.
âAWS is happy to have helped Siam Commercial Bank quickly build their Robinhood app, which uses cloud technology to expand opportunities for street food stalls in Thailand,â he said.
In July last year, CAT Telecom became another Thai organization to leverage AWS, unveiling plans to capitalize on the increased appetite for cloud adoption in the country, using AWS Outposts to target businesses and public sector customers.
Newly named as an expert provider, the Bangkok-based company has positioned the managed service offering with organizations seeking to keep data in the country, in key industries such as healthcare, financial services and manufacturing. .
âThe forefront will benefit customers who are running on-premises workloads and looking for options to migrate to a cloud provider without compromising data sovereignty,â Dr. Wongkot Vijacksungsithi, senior executive and vice-president, said at the time. -President of digital activities at CAT Telecom. “By processing and storing data in-country, Outposts will remove a major barrier to cloud technology adoption for our customers.”
AWS launched outposts in Thailand and Malaysia at the end of June last year, leveraging momentum in Southeast Asia to deliver a fully managed service through channel partners. specialized.
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